Web design as bold as your business.
Make your website as daring as your goals. With Anti-Graphic, you can stand out in today’s noisy digital marketplace. Count on us for clean and crisp communication.
Our design starts with the End-Users
We break away from thinking like conventional designers, marketers, and thinkers. Hence for us, it starts with the end users. We put ourselves in the user’s shoes to understand what ‘experiences’ is really like. The creative side of us then has a solid platform to define color, messaging, iconography, layout, and engaging interactions that reflects our understanding.
Our design process in a nutshell
From strategy workshop, to defining user persona, setting up information architecture, and designing wireframes to pixel-perfect icons, we make sure that every step in the design process is followed diligently. The result is a mobile-friendly stunning B2B/ B2C design that acquires, retains and delights your user.
Design principles we follow.
Our years of experience have helped us find out what works and what not when it comes to design. Clients have the advantage to visualize their product right in the first place. Here’s what we follow to create pixel-perfect results.
We reduce choices for your visitors
The Hick–Hyman law says more choices you give to your user, lesser will be the chances for him to make a decision. By keeping the visual design elements lesser, we increase the chances of user action on your website.
The Hick’s Law
We keep plenty of white space around your content
Keeping enough white space is needed to consume the workmanship we craft. We believe in retaining the needed white space, keeping content, the king it is.
Use negative space
CTA’s? We place them in core visual areas
A design – mobile-first or responsive design is of no worth if it doesn’t convert. We understand that and hence intelligently place powerful Call to Actions a.k.a. CTA that help the user take actions relevant to your business goals.
Rule of thirds
We use color and contract to your advantage
We apply the rule of Neuromarketing to select the perfect color for your product. We follow the proven color psychologies to implement the colors that leave a positive impact and helps the user to take the desired action.
Reinforce use of specific action with familiarity
If there is a brand face, we recommended to use it in the design. As it is important to increase familiarity and empathy. People connect and understand the concept. So it’s better to incorporate faces in your pages.
We enforce consistent branding throughout your website
In our process, we keep the branding color, essence, and faces, consistent throughout the website. This makes the first impression long lasting, making the user experience memorable.
Set the tone